COVID-19: How we adapt to change

It has been said that COVID-19 brought the world to a standstill, but that is not always the case. The truth is that the world has changed and, in some areas, even accelerated its development 5-10 years into the future during lockdown.


A company should rapidly adapt and embrace changes, because with changes also comes opportunities. New products, new markets, new partnerships, and even better ways of working.


We at Nordbo Robotics also embrace the opportunities COVID-19 has brought us.


In January we started to feel the effect of pandemic and lockdown in China. As a significant portion of our turnover is from China, we started to prioritize the development of partnerships in Europe which has resulted in new partnerships in both Denmark and Spain.


During the lockdown in Denmark we chose to have 50% of our employees working from home creating more space in the office. With half of the staff at home we were forced to test remote ways of working both individually and as a team – and it turned out great! Today we are still using these remote platforms to make our workplace flexible.


There is a famous saying:” If you can’t go outside, go inside”.


As the new normal emerged when the world shut down many was left frustrated. We, as a scaleup, were used to running 200 km/h and suddenly the speed slowed down to 40 km/h. The feeling was unbearable. But instead of remaining passive and waiting for the outside world to open, we chose to go inside and optimize our internal processes, which had been down prioritized because of travel activities. Now we have strengthened our marketing, project management and Scrum process within R&D.


It would be a lie to say that we did not take a hit financially during the COVID-19, but we choose to embrace the changes and opportunities that come with it. The adaptation to change makes us stronger and more organized than before, and we seize the opportunities to create new partnerships and business models.


There is no doubt that the impact of COVID-19 has been severe and will be long lasting, but it has also made us stronger and more ready for future development and possibilities.


We are ready!




Case Study

Our partner Hesheng experienced some unexpected advantages during the COVID-19 when using the CraftMate software.

Read more here.


Nordbo Robotics A/S